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Project Type
Social Media Campaigns and Content Creation
Role
Art Director
Tools
Ilustrator/ Photoshop/ After Effects/ Premiere Pro
Year
2017
Coca - Cola and Sub Brands
At Coca-Cola and its esteemed sub-brands, our social media campaigns are more than just promotions; they're immersive experiences that ignite passion and foster connections. From Coca-Cola Classic to Sprite, each sip tells a story, and our content echoes this narrative. Through captivating visuals, engaging stories, and interactive challenges, we invite our audience into a world where moments are celebrated, friendships are forged, and joy knows no bounds. Whether it's #ShareACoke, #TasteTheFeeling, or #OpenHappiness, our campaigns resonate across platforms, sparking conversations, and leaving a lasting impression in the hearts and minds of our consumers.
Project Type
Social Media Campaigns and Content Creation
Role
Art Director
Tools
Ilustrator/ Photoshop/ After Effects/ Premiere Pro
Year
2017
Maaza
Each post is a burst of fruity freshness, inviting followers to indulge in the pure joy of tropical flavor. From sun-kissed mango fields to bustling market scenes, Maaza's visuals transport viewers to the heart of its luscious origins. Engaging captions weave tales of juicy delights, enticing audiences to savor every sip of nostalgia. Interactive polls and challenges add a playful twist, turning every scroll into an adventure. With each share, Maaza's community grows stronger, united by a shared love for the sweet moments that make life a little brighter. Welcome to a digital oasis where every post is a sip of sunshine, leaving followers thirsting for more.
Project Type
Social Media Campaigns and Content Creation
Role
Art Director
Tools
Ilustrator/ Photoshop/ After Effects/ Premiere Pro
Year
2017
Thums Up
Embracing the fervor of Durga Puja and the thrill of Devil's Circuit, Thums Up creates an experience like never before. Vibrant visuals capture the essence of Durga Puja's vibrant festivities, while heart-pounding videos showcase the challenge and excitement of Devil's Circuit obstacles. Through engaging hashtags and challenges, Thums Up unites communities in celebration of strength and resilience, urging them to push boundaries and conquer obstacles, both on and off the field. This campaign isn't just about celebrating culture and adventure; it's a rallying cry to embrace the unstoppable spirit that defines Thums Up drinkers. Get ready to raise your Thums Up and embark on an exhilarating journey where tradition meets adrenaline-fueled excitement.
Project Type
Social Media Campiagn / Kit
Role
Designer/ Art Director
Tools
Ilustrator/ Photoshop/ After Effects/
Adobe Premiere Pro
Year
2017
Brand - Smart Water
Smart Water joined forces with Lakme Fashion Week to champion emerging talent in the world of fashion. The campaign by the name "The Platform" aimed not only to showcase the creativity of new designers but also to empower them with resources for success. Through a series of mentorship programs, workshops, and exclusive showcases, Smart Water provided a platform for these rising stars to shine. By hydrating both body and mind, Smart Water symbolized the essential support needed to thrive in the competitive fashion industry. The partnership didn't just quench thirst; it nurtured dreams, fostering a new wave of innovation and style on the runway.
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Project Type
Social Media Campiagn/ Kit
Tools
Ilustrator/ Photoshop/ After Effects/
Adobe Premiere Pro
Role
Designer/ Art Director
Year
2017
Brand - Sprite
Sprite transformed the simple act of purchasing a bottle into an exhilarating summer adventure. With 100 unique labels gracing 600 million bottles scattered across India, the country became the canvas for an AI-led treasure hunt like no other. Recognizing the challenge of app dependency hindering engagement, Sprite innovated with a browser-based AI solution. Now, all it took was a smartphone camera and a visit to the microsite. No downloads, no hassle. Participants simply clicked the in-site camera button, scanning labels effortlessly. The prize? A dream trip to Mauritius awaited the first 10 lucky treasure hunters to uncover all 100 labels. The results were not just appealing; they were nothing short of a triumph, seamlessly merging technology, adventure, and the refreshing spirit of summer.
Project Type
Social Media Campiagn Across Brands
Tools
Ilustrator/ Photoshop/ After Effects/
Adobe Premiere Pro
Role
Designer/ Art Director
Year
2018
Brand - Coca-Cola
In a groundbreaking collaboration between IPL and Coca-Cola, the ultimate goal was to redefine fan engagement during the game. The answer? War Room – an agile content creation hub where every match moment was transformed into thrilling, real-time content. From heart-stopping catches to game-changing sixes, the War Room captured it all, not just from the brand's perspective, but also from the passionate voices of the audience. This dynamic content, crafted in six different languages, was swiftly disseminated to a network of 500 influencers and advocates spanning various regions. The result? A tidal wave of engagement that swept across social media platforms, igniting the passions of followers and fans alike. The impact was nothing short of staggering, ushering in a new era of interactive, multilingual fan experiences that transcended borders and united cricket enthusiasts worldwide.
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