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Project Type
Brand Identity & Social Media Kit Photography
Tools
Ilustrator/ Photoshop/ After Effects
Role
Designer/ Art Director
Year
2023
Brand identity - Atchayam
Drawing inspiration from the rich tapestry of Tamil literature, particularly the mention of 'Atchayam' in the renowned epic "Manimekalai," we are captivated by its profound symbolism—a vessel forever brimming with abundance and sustenance, a testament to inexhaustible nourishment. This concept serves as the cornerstone of our brand identity, where the vibrant hues and flavors of Indian cuisine converge with cultural heritage. Through our culinary creations, we aspire to embody the essence of 'Atchayam,' offering not just food but an experience steeped in tradition, richness, and the promise of endless delight.










Authentic
Taste of
India






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